NEON Group
Bringing communities closer together, with the focus of their inspirations. neon (formerly Cityneon) fosters deeper connections through this engaging brand website redesign.
Sector
Entertaiment
Service
Design, Development
Duration
5 Weeks
Project Overview
Cityneon is a leader in the global entertainment industry, known for creating unique and immersive experiences. With a prestigious portfolio featuring Intellectual Properties (IP) like Marvel Avengers, Transformers, and Avatar, Cityneon excels in creating memorable experiences that both engage and inspire.
In October 2022, Cityneon launched on a transformative rebranding to become “neon”. This strategic shift was aimed to deepen connections with communities, empowering them to “Get Closer to What They Love”. Working closely with their key personnel, we delivered a visually captivating neon Brand Website Redesign that encapsulates this new philosophy.
The Challenges
- Communicating a Strong Brand Identity
- Presenting Complex Information Clearly
- Improving Website Navigation
- Creating an Engaging Digital Experience
The Solutions
- User-Centric Website Redesign
- Structured Content Architecture
- Interactive Year-Based Timeline
- Design System Focused on Experience
Our Approach
The redesigned neon website features a user-centric interface that enhances visitors’ understanding of neon’s strong brand identity and wide range of services. This key part of our neon website revamp ensures that exploring neon’s innovative world is as seamless as possible. Above all, effectively supporting the entertainment brand digital transformation.
The key milestones page now includes a vertical timeline with an easy-to-navigate year selector. This interactive feature allows users to easily trace neon’s key events. Implementing this timeline not only boosts the site’s visual appeal but also ensures smooth navigation, greatly enhancing the Immersive Experience Website.
The Results
